SPORTS MARKETING

AIA BEND IT LIKE BECKHAM

beckhamArticle by SportQuake

AIA, the current Tottenham Hotspur front of shirt sponsor, have signed David Beckham as their global ambassador. The ‘multi-year’ agreement will see Becks, who has a global social media following of 89.1m, support AIA in its goal of helping people in the Asia-Pacific region “live longer, healthier, better lives”. See more here

The deal with Beckham is part of strengthening AIA’s investment in football. AIA have been a partner of Spurs since 2013/14 in a deal that runs until 2018/19. Spurs are in the process of extending their current AIA deal into 2022.

Spurs rank 12th globally in the Deloitte Football Money League with a total revenue of £209.2m, £58m coming in commercial revenue.

Add comment