SPORTS MARKETING

RECORD BREAKING SPONSORSHIP WITH EMIRATES

Article by SportQuake

La Liga’s Real Madrid and Dubai airline Emirates have renewed their shirt sponsorship in a record breaking deal.

The extended sponsorship deal is reportedly worth €70m a year which puts them above this year’s highest deal (€55m pa) between Barcelona and Rakuten and the most expensive deal (€62m pa) of all time between Manchester United and Chevrolet.

This year has seen both the transfer window’s biggest fee broken and now the biggest front of shirt record broken.  We can only expect more records to be broken in future years as brands compete for global exposure.

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