SPORTS MARKETING

Nike Premier League double

Article by SportQuake

Premier League runners up and champions Spurs and Chelsea last week revealed Nike as their new kit manufacturer in multi-year deals for both clubs.
The partnerships see the US sportswear giant takeover from Adidas at Stamford Bridge and Under Armour at the North London club.
Spurs launched their new home kit at an event in Tottenham with UK grime artist AJ Tracey at one-minute past midnight, while Chelsea continued the music-themed launch by using UK animated band Gorillaz to reveal their kit in an Instagram story the next day.
No figures were reveal, but it is reported Nike will pay £30m-a-year to Spurs while Chelsea will receive double that amount.

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