SPORTS MARKETING

HIGHEST PAID CELEBS IN EUROPE

Article by SportQuake

10 of the 20 highest paid celebrities are athletes. Ronaldo is the highest paid athlete and second on the list, losing out to J.K. Rowling’s $95m earnings this year. The Portuguese star made $93m in total and $35m in endorsements alone according to Forbes’ Richest European Celebrities List.

The trend for sports stars maximising their own personal brand to become global commodities was clearly demonstrated with personal endorsements contributing nearly a third of the top 100 athlete earnings – a combined income of $3.1b.

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